Case Study

MOMA

The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. MoMA is one of the largest and most influential museums of modern art in the world. It’s Library includes approximately 300,000 books and exhibition catalogs, more than 1,000 periodical titles, and more than 40,000 files of ephemera about individual artists and groups. In 2020, MoMA garnered over 700,000 visitors and is ranked twenty-fifth on the 2020 list of most visited art museums in the world. In Spring of 2018, MMG partnered with the Learning and Education team at MoMA to develop a learning event about identity, power, and bias at the art museum in Midtown, Manhattan.

The event was well-attended by attendees with a desire to learn about the impacts of unconscious and conscious bias on the internet. Attendees were turned away when the space reserved for the event reached capacity minutes after the public program began.

Solution: In the words of program attendees:

“I wish that I had a workshop like that during my diversity class in pre-teaching courses. It made me realize how much more work I have to do.”

“Incredible speaker. They make difficult subject matter approachable, and they are funny as hell!”

“The experience was very different from similar conversations I have been a part of. It was much more explicit in terms of the topics discussed than I had expected.”

“The session was excellent!! Great presenter who tackled complex, uncomfortable themes in a considered and graceful manner. I wish this session was longer, as it had the potential to be a robust conversation.”